Lush UK Announced They Will Stop Using Social Media

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Lush storefront in London.
Photo: John Keeble/Getty Images

Lush’s U.K. branch announced that their relationship with social media is changing. In an Instagram post, the British branch of the bath bomb and cosmetic brand wrote that they “decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣”

“Increasingly, social media is making it harder and harder for us to talk to each other directly,” the post read. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣”

The U.S. branch of the company has not made any similar announcements — they are still posting serene color-coordinated posts to their Instagram. Instead of social media, Lush UK will be reachable via phone, email, or live chat on their website. They say that their customer care team will be working their hardest to respond to all of the messages. “This isn’t the end, it’s just the start of something new,” the post continued.





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